GALEWiLL Design
GALEWiLL Design is a New York City based for-profit company specializing in social change programs, messaging, advocacy and programs. They believe "there is a gale of forces all around is and the power of will within us" - and we tend to agree! GALEWiLL works to move the world forward, one step at time. They partner with government, foundations, agencies and companies designing for people to have better lives.
Our work with GALEWiLL (formerly known as YELLOWBRICKROAD Communications) started with the re-naming project. From here, we branded the company and their non-profit organization GALEWiLL Center for Opportunity & Progress. We chose to use color as the key identifier between the two organizations. The digital and printed collateral share the same identity with the exception of each brands color. GALEWiLL's websites operate using a custom built content management system. The sites both feature their brilliant work.
Credits: Ryan Hinkel - CMS & site build
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