DavidWhitePond is the independent branding and experience design studio of Tyler Mintz. Our multi-disciplinary work transforms your app, brand, book, brochure, campaign, exhibit, logo, motion graphics, product, package, poster, user experience, website into a visual and physical reality. We work with clients to identify the heart of each project. We believe that great design grows out of research, collaboration and hard work. Exploration, play and having fun finds its way into our work too. We like to leave pre-conceived ideas at the door and work together on each project to generate original ideas and multiple design directions.
DavidWhitePond's clients span a wide range of business sectors, from food, fashion and non-profits to tech-startups. Our work has been featured in galleries, magazines, books, on blogs and even on Television several times. We have never entered a design competition: DWP respects competition and awards but focuses on making you, the client, the best work possible.
GALEWiLL Design is a New York City based for-profit company specializing in social change programs, messaging, advocacy and programs. They believe "there is a gale of forces all around is and the power of will within us" - and we tend to agree! GALEWiLL works to move the world forward, one step at time. They partner with government, foundations, agencies and companies designing for people to have better lives.
Our work with GALEWiLL (formerly known as YELLOWBRICKROAD Communications) started with the re-naming project. From here, we branded the company and their non-profit organization GALEWiLL Center for Opportunity & Progress. We chose to use color as the key identifier between the two organizations. The digital and printed collateral share the same identity with the exception of each brands color. GALEWiLL's websites operate using a custom built content management system. The sites both feature their brilliant work.