DavidWhitePond is the independent branding and experience design studio of Tyler Mintz. Our multi-disciplinary work transforms your app, brand, book, brochure, campaign, exhibit, logo, motion graphics, product, package, poster, user experience, website into a visual and physical reality. We work with clients to identify the heart of each project. We believe that great design grows out of research, collaboration and hard work. Exploration, play and having fun finds its way into our work too. We like to leave pre-conceived ideas at the door and work together on each project to generate original ideas and multiple design directions.
DavidWhitePond's clients span a wide range of business sectors, from food, fashion and non-profits to tech-startups. Our work has been featured in galleries, magazines, books, on blogs and even on Television several times. We have never entered a design competition: DWP respects competition and awards but focuses on making you, the client, the best work possible.
The Invisible Dream is a campaign that aims to make parts of the American dream that are overlooked more visible. It is a way to tell the story behind the story of the American dream. "How community, engagement & government make the American Dream Possible." The Invisible Dream's identity system plays on the organizations mission statement. We chose red, white and blue as the brand colors; obvious - yes, but important to meaning of the mark. The typographic treatment uses Univers, a typeface created during the Babyboomer era. Fundamentally, the type represents everything the American dream is about. Paired with iconic photography, The Invisible Dream logo accents the meaning and purpose of the project.close