DavidWhitePond is the independent branding and experience design studio of Tyler Mintz. Our multi-disciplinary work transforms your app, brand, book, brochure, campaign, exhibit, logo, motion graphics, product, package, poster, user experience, website into a visual and physical reality. We work with clients to identify the heart of each project. We believe that great design grows out of research, collaboration and hard work. Exploration, play and having fun finds its way into our work too. We like to leave pre-conceived ideas at the door and work together on each project to generate original ideas and multiple design directions.
DavidWhitePond's clients span a wide range of business sectors, from food, fashion and non-profits to tech-startups. Our work has been featured in galleries, magazines, books, on blogs and even on Television several times. We have never entered a design competition: DWP respects competition and awards but focuses on making you, the client, the best work possible.
Design is...? is the title of the book as well as the underlying question or theme throughout. The book asks designers from all different disciplines what design is, to them. We designed the book to cater to it's audience: designers. The book is clean, clear and simple allowing the content to be dominant over it's design. We used strong typographic standards and followed a rigid grid.close