DavidWhitePond is the independent branding and experience design studio of Tyler Mintz. Our multi-disciplinary work transforms your app, brand, book, brochure, campaign, exhibit, logo, motion graphics, product, package, poster, user experience, website into a visual and physical reality. We work with clients to identify the heart of each project. We believe that great design grows out of research, collaboration and hard work. Exploration, play and having fun finds its way into our work too. We like to leave pre-conceived ideas at the door and work together on each project to generate original ideas and multiple design directions.
DavidWhitePond's clients span a wide range of business sectors, from food, fashion and non-profits to tech-startups. Our work has been featured in galleries, magazines, books, on blogs and even on Television several times. We have never entered a design competition: DWP respects competition and awards but focuses on making you, the client, the best work possible.
"Bushwick Book" is a series of short essays and photo stories about Bushwick, NY. The book is split into three sections; the neighborhood, industry and how people live symbiotically in the neighborhood full of industry. We took all of the photographs, edited them and selected where to place them in the book. Each section has it's own main color theme to help differentiate stories. The pages are outlined with their corresponding color to make a color-thematic along the edges of the book as someone is viewing it. The type treatment is straight forward - a combination of a contemporary slab-serif with a modern serif. close