New York Public Library
We created custom typography using found objects and photographs from the New York Public Library archives. The type was used on pole banners, phone kiosks and other ad space. The concept behind the ad campaign was to engage viewers using found objects pulled directly from the libraries archive. The NYPL wanted to change the common perception that the library is just a pile of books. "Find the Future" became a key part of the NYPL Centennial Celebration.
This project was completed at Collins: ad agency.
Credits: Brain Collins: ECD
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