DavidWhitePond is the independent branding and design studio of Tyler Mintz. Our multi-disciplinary work transforms your app, brand, book, brochure, campaign, exhibit, logo, motion graphics, product, package, poster, user experience, website into a visual and physical reality. We work with clients to identify the heart of each project with belief that great design grows out of research, collaboration and hard work. Exploration, play and having fun finds its way into our work, too. We like to leave pre-conceived ideas at the door, working together on each project to generate original ideas and directions.
DavidWhitePond's clients span a wide range of business sectors, from food, cosmetics and non-profits to shoes. Our work has been featured in galleries, magazines, books, on blogs and even on Television several times. We have never entered a design competition: DWP respects competition and awards but focuses on making you, the client, the best work possible. close
Identity kit and branding for Fuze magazine. The logo and brand carry the colorful, sophisticated and worldly content of the magazine; jazz, cities and culture. The mark was made to be classic and the colors updatable depending on the content. The logo leaves some flexibility in color if the brand shifts gears. close